AI-powered customer marketing platform allowing brands and retailers to personalize marketing messages.
Ometria is a customer data and marketing platform that helps retailers create personalized experiences customers love. Founded in 2013, the company raised $6m in series A funding in 2017. Two years later in 2019, they raised $21m series B funding, won “Best MarTech Startup” at The Europas, and grew to 100 people or as they call themselves, Ometrians.
Sample shot of the Ometria Dashboard
We joined to lead Ometria’s Status Page Initiative to develop a brand new Status Page for their services. We were also supporting and leading initiatives about the existing and new integrations of retailers on various e-commerce platforms with Ometria. This came with a range of mini-missions and tasks to be done with coordination of Engineering and Customer Success teams.
After several months of the Status Page project being on halt, we needed to intervene quickly. We needed to collect inputs from various stakeholders to understand what were the critical services for clients and then plan and prioritize this initiative to ensure we got the needed support from Engineering to implement the status page.
First deliverables
Ometria’s Platform flow, excerpt
We led and delivered the initiative of developing a Status Page for Ometria: https://status.ometria.com/
This initiative added business value to Ometria and helped improve customers’ confidence in the product and platform by giving the customers reassurance that they will be continuously updated about the incident status.
Our hypothesis was that integrating this status information shown on the status page into the Ometria application and Zendesk (Service Desk Tool) would prevent clients from raising multiple support tickets for known issues. This, in turn, reduced Ometria's support overhead as the number of duplicate tickets being created was minimized.